Examlex
TimeWarner Cable uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is TimeWarner using?
Marketplace Value
The perceived worth or financial value of a product, service, or brand in the competitive market.
Bots
Software applications that perform automated tasks over the internet, including those designed for customer service, content management, or data gathering.
Electronic Shopping Agents
Online tools or software that assist users in finding and comparing products, prices, and services on the Internet.
Digital Delivery
The process of sending goods or services over the internet, such as software downloads, music files, and ebooks.
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