With Its Venus Razor, Gillette Was the First Marketer to Offer

question 200

Multiple Choice

With its Venus razor, Gillette was the first marketer to offer a triple blade razor specifically designed for women. This is an example of market segmentation using ____ variables.

• A) demographic
• B) psychographic
• C) geographic
• D) family life cycle
• E) product use

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Definitions:

Knights of Labor

A 19th-century labor organization in the United States that advocated for the rights of workers, including better pay and working conditions.

Strikes

A work stoppage initiated by employees to protest against their employer's policies or practices, often organized by unions.

Working Conditions

The environment, terms, and circumstances under which an individual is employed, including hours, physical aspects, legal rights, and safety.

Economic Structure

Economic structure refers to the composition and workings of an economy, including how resources are allocated, industries are organized, and how economic activities are interrelated.