Within the Information Search Step of the Consumer Buying Decision

question 12

Multiple Choice

Within the information search step of the consumer buying decision process, what two primary aspects exist?

• A) Consideration sets and evoked sets
• B) Personal information and nonpersonal information
• C) Selective retention and selective distortion
• D) Internal search and external search
• E) Company-produced information and internal information

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Definitions:

Storyboard

A visual representation of a film, animation, or story, laid out sequentially to visualize and plan scenes.

Minimum Viable Product

The most basic version of a product that can be released to the market with enough features to satisfy early adopters.

Advantages

Positive attributes or benefits that make something preferable or more desirable.

Earn Money

The process of receiving income or monetary compensation for work done, services provided, or investments.