Tiffany Is a Purchasing Manager of Computer and Software Equipment

question 136

Multiple Choice

Tiffany is a purchasing manager of computer and software equipment for her company which employs about 350 individuals. She subscribes to PC Magazine and several other trade publications that review computer hardware and software. In addition, Tiffany is an active user of online forums and often reads review that other purchasing managers post about different computer models. Tiffany spends about 1-2 hours each week reviewing information through these sources before making purchasing decisions. What stage of the consumer decision process is Tiffany most likely in?

• A) information search
• B) problem recognition
• C) evaluation of alternatives
• D) purchase

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Definitions:

Tax Subsidy

A government benefit that effectively reduces the tax that a business or individual owes.

Excise Tax

A tax imposed on specific goods, services, or transactions, typically including alcohol, tobacco, and fuel, aimed at raising government revenue or affecting consumption patterns.

Price Paid

The amount of money exchanged for a good or service in a transaction.

Consumers

Individuals or entities that use goods and services generated within the economy.