General Electric Calculates That the Total Number of Light Bulbs

question 19

Multiple Choice

General Electric calculates that the total number of light bulbs sold to consumers in the next year by all light bulb producers is 1 billion, given anticipated marketing efforts by the firms involved. This figure represents the industry's

• A) sales potential.
• B) market potential.
• C) target growth rate.
• D) sales forecast.
• E) sales objective.

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Definitions:

Variable Expenses

Costs that change in proportion to the activity of a business.

Sales

Revenue generated from the sale of goods or services to customers.

Fixed Expenses

Costs that do not change in total regardless of changes in the volume of production or sales.

Operating Results

A summary of a company's financial performance over a specified period, focusing on revenue, expenses, and net income.