​Like Marketing Research, Sales Forecasting Utilizes a Wide Array of Tools

question 98

Multiple Choice

​Like marketing research, sales forecasting utilizes a wide array of tools and techniques to enhance the accuracy of the forecast. For example, ____________ combines and averages the outlooks of top executives from different functional areas in a firm or firms. ______________ weighs each year's sales data, giving greater weight to results from the most recent years.

• A)Delphi technique; Jury of executive opinion
• B)Simple random sampling; Exponential smoothing
• C)Sampling; Linear regression
• D)Jury of executive opinion; Exponential smoothing
• E)Statistical averaging; Linear regression

---

Definitions:

Average Change

The mean difference between values in a series of data points, representing the typical increase or decrease over time.

Y-Intercept

The point where a line or curve crosses the y-axis of a graph, indicating the value of the dependent variable when the independent variable is zero.

Total Variation

The overall measure of variability or dispersion within a dataset.

Independent Variables

Variables in an experiment or statistical model that are manipulated or categorized to determine their effect on dependent variables.