Scenario 6

question 212

Multiple Choice

Scenario 6.1 Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Kate has asked several of her friends and family members where they have their cars repaired, since she has experienced a problem starting her car when the weather is cold. Kate has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. Steve, one of Kate's friends, had a very poor experience with Skola's. However, once he complained to them, they fixed the situation and now he prefers their auto repair shop over others.
Refer to Scenario 6.1. The type of decision making that Kate is using to select an auto repair shop would be

• A) intensive decision making.
• B) extended decision making.
• C) routinized response behavior.
• D) selective decision making.
• E) limited decision making.

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Definitions:

Parietal Lobes

The lobes that contain the somatosensory cortex (where touch, pressure, temperature, and pain register) and other areas that are responsible for body awareness and spatial orientation.

Cerebral Hemisphere

Either of the two symmetrical halves of the brain (left and right), each controlling specific functions and aspects of perception, cognition, and motor control.

Touch

The sense that allows organisms to perceive pressure, temperature, and pain through physical contact.

Right Hemisphere

The half of the human brain typically associated with processing visual and spatial information, creativity, and intuition.