Which of the Following Statements About Market Segment Profiles Is

question 183

Multiple Choice

Which of the following statements about market segment profiles is true?

• A) They can be used to calculate a lifetime value for each customer in a segment.
• B) They are used to describe differences among people in different market segments.
• C) They can only deal with demographic characteristics.
• D) They provide marketers with a cost estimate for serving potential customer groups.
• E) They cannot be used to describe similarities among potential customers.