Budweiser May Choose to Segment Its Market Based on Heavy

question 30

Multiple Choice

Budweiser may choose to segment its market based on heavy, moderate, and light drinkers of its alcoholic beverages. This is an example of market segmentation based on

• A) behavioristic variables.
• B) benefits.
• C) lifestyles.
• D) psychographic variables.
• E) demographic variables.

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Definitions:

Goodwill Impairment

A charge that companies record when the value of goodwill on the balance sheet exceeds its fair value, indicating that the asset is overvalued.

Functional Currency

The currency of the primary economic environment in which an entity operates and carries out its transactions.

Life Expectancy

The average period that an individual is expected to live, based on statistical averages.

Functional Currency

The currency of the primary economic environment in which an entity operates and carries out its business activities.