Tiffany Is a Purchasing Manager of Computer and Software Equipment

question 136

Multiple Choice

Tiffany is a purchasing manager of computer and software equipment for her company which employs about 350 individuals. She subscribes to PC Magazine and several other trade publications that review computer hardware and software. In addition, Tiffany is an active user of online forums and often reads review that other purchasing managers post about different computer models. Tiffany spends about 1-2 hours each week reviewing information through these sources before making purchasing decisions. What stage of the consumer decision process is Tiffany most likely in?

• A) information search
• B) problem recognition
• C) evaluation of alternatives
• D) purchase

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Definitions:

Repayment Schedule

A detailed plan outlining the frequency, amount, and duration of payments owed by a borrower to a lender until the debt is paid off.

Promissory Estoppel

A legal principle that prevents a party from going back on a promise made when the other party has reasonably relied on that promise to their detriment.

Promisor

The person or party in a contract who has made a promise to perform or deliver something to the other party.

Consideration

The value (such as money, a service, or a promise) that is exchanged between parties in a contract.