In the Consumer Buying Decision Process, the Information Search Stage

question 53

Multiple Choice

In the consumer buying decision process, the information search stage

• A) yields a group of brands that a buyer views as possible alternatives.
• B) involves a buyer becoming aware of the need for a product.
• C) is not necessary when the buyer is involved in extensive decision making.
• D) occurs immediately after evaluation of alternatives.
• E) is lengthy for routine response buying behavior.

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Definitions:

Gas Particles

Individual atoms or molecules that compose a gas, exhibiting random motion and spreading out to fill the volume of their container.

Motions

Movements or the act of changing place, position, or posture, often studied in the context of physics.

Continuous

Describes an unbroken or uninterrupted sequence or extent of something, often referring to processes, functions, or variables in mathematics or physics.

Intermolecular Forces

Forces of attraction or repulsion which act between neighboring particles (atoms, molecules, or ions) influencing the properties of substances.