Which of the Following Buying Situations Is Most Consistent with Routinized

question 88

Multiple Choice

Which of the following buying situations is most consistent with routinized response behavior?

• A) Ian buying his first pair of basketball shoes
• B) Molly buying a new set of tires for her car
• C) Aaron buying a new fishing rod and reel
• D) Stephanie buying bottled water
• E) Bryan buying a new software program

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Definitions:

Transactions

Financial exchanges or transfers of goods, services, or information between two or more parties.

Traffic Generation

The outcome of a direct marketing offer designed to motivate people to visit a business.

Databases

Structured collections of data or information, typically electronically stored and accessed via computer systems, used for efficient information management.

Mobile Direct Marketing

A marketing strategy that directly targets consumers on their mobile devices through SMS, social media, and apps.