The Five Major Stages of the Consumer Buying Decision Process

question 226

Multiple Choice

The five major stages of the consumer buying decision process, in order, are

• A) information search, establishment of product criteria, evaluation of alternatives, purchase, and postpurchase evaluation.
• B) problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation.
• C) problem recognition, information search, evaluation of alternatives, postpurchase evaluation, and purchase.
• D) information search, evaluation of alternatives, purchase, trial adoption period, and postpurchase evaluation.
• E) problem recognition, purchase, evaluation of alternatives, postpurchase evaluation, and rebuy.

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Definitions:

Reading Customs

Traditional or culturally specific practices and approaches associated with reading and the interpretation of texts.

Punctuation Marks

Symbols used in writing to separate sentences and their elements and to clarify meaning.

Fuller Explanation

A comprehensive and detailed description or clarification.

Black And White

Thinking or situations characterized by clear, strict distinctions between options, with no acknowledgment of complexity or grey areas.