How Have Digital Media and Social Networking Changed the Consumer's

question 99

Essay

How have digital media and social networking changed the consumer's buying behavior?

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Definitions:

Convenience Stores

Retail outlets that offer a limited range of food and household products, intended for quick and convenient purchasing.

Mom-and-Pop

Small, often family-owned, businesses that operate in a local community or neighborhood, distinct from larger chains or corporations.

Manufacturers

Entities or individuals involved in the production of goods using labor, machinery, tools, and chemical or biological processing or formulation.

Retailers

Businesses or individuals that sell goods directly to consumers for personal, non-business use.