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Marketers must understand a target group's culture if they hope to be construct an effective marketing mix for the target group. Culture is the accumulation of values, customs, beliefs and knowledge the target group possesses. Culture includes tangible items such as _____________. Additionally, culture includes intangible items such as ________________.
Codependent
A psychological condition where a person relies on another's needs or control to the detriment of their own wellbeing.
Alcoholic
An individual who suffers from alcoholism, displaying a physical and emotional dependence on alcohol.
Managing Health
The process of overseeing and directing health-related activities, including prevention, treatment, and maintenance of overall well-being.
Awareness
The state of being conscious or knowledgeable about a particular issue or fact.
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