Examlex
Discuss how interpersonal factors influence the business buying decision process.
Erosion of Authority
The gradual loss of credibility, influence, or power by individuals or institutions in positions of authority.
Globalization
The process by which businesses or other organizations develop international influence or start operating on an international scale, leading to increased interconnectedness and interdependence of the world's markets and businesses.
Media Convergence
The merging of traditional media with digital communication technologies, leading to new forms of content creation, distribution, and consumption.
Postmodernism
Is characterized by an eclectic mix of cultural elements, the erosion of authority, and the decline of consensus around core values.
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