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China is the world's largest beer producer and consumer and represents a significant opportunity for American craft breweries. An increasing number of consumers in China-especially middle-class residents prefer imported beers due to their higher quality, flavor options, and enhanced food safety. In stores, restaurants, and bars, the price of an imported beer would be $2 to $4 per liter and vary from 100%-200% more expensive than Chinese domestic mass-produced beers. Part of the price difference is related to the ______ that are imposed on imported beers which raised the price of the product and affect trade. American craft breweries must realize that China is simply attempting to protect its local beer market at the expense of foreign firms competing in China.
Global Manager
A leader or executive who oversees operations, strategies, and teams across multiple countries, understanding diverse cultural and business practices.
Contrast Error
A type of cognitive bias in performance evaluation where an individual is assessed based on a comparison with others rather than on objective criteria.
Average Applicants
Individuals who apply for a position or opportunity and whose qualifications, skills, and experiences are considered to be at a median level among all applicants.
Outstanding Applicant
is a candidate for a position or role who excels beyond others in qualifications, experience, or suitability.
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