Examlex
In business markets, individuals or groups purchase products for one of three purposes. These purposes are
Market Competition
The rivalry among businesses to attract customers and achieve higher sales, profits, and market share.
Authentic Leadership
A leadership style centered on transparency, ethicality, and fostering trust, aimed at encouraging genuineness among leaders.
Follower Identification
The extent to which followers see themselves as being similar to, and aligned with, their leaders and the group.
Lowers Optimism
A state or condition where an individual's hopeful outlook or expectations about the future are diminished or reduced.
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