Describe How Economic and Competitive Forces Affect International Marketing Strategies

question 152

Essay

Describe how economic and competitive forces affect international marketing strategies.

Understand the significance of intersegment transactions for segment reporting.

Apply the tests (revenue, profit or loss, assets) to determine which segments must be disclosed separately.

Recognize when additional segments must be disclosed to meet the 75 percent external revenue threshold.

Understand the considerations for identifying operating segments based on internal reporting structures.

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Definitions:

Lessee

The party in a lease agreement who uses or occupies the leased asset and is obligated to pay the lease payment to the lessor.

Amortization

The method of slowly amortizing the original expense of an intangible asset throughout a specified duration.

Natural Resources

Raw materials that are obtained from the Earth, which can include water, minerals, forests, and fossil fuels.

Intangible Assets

Non-physical assets owned by a business that have a value, such as patents, trademarks, and intellectual property.