The Ford Motor Company Has Entered into an Alliance with Yves

question 7

Multiple Choice

The Ford Motor Company has entered into an alliance with Yves Saint Laurent, a maker of clothing and one of the most successful fashion houses in the world. Yves Saint Laurent is headquartered in France. Ford will use Yves Saint Laurent designs and color traditions in its production of luxury models of the company's Expedition SUV and Lincoln vehicles. The Yves Saint Laurent elements will appear in the interior and body paint color. This alliance would most likely be classified as

• A) a strategic alliance.
• B) a joint venture.
• C) a global direct ownership.
• D) a multinational enterprise.
• E) contract manufacturing.

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Definitions:

CEOs

Chief Executive Officers, who are the highest-ranking individuals in a company or organization, responsible for making major corporate decisions.

Utility Calculation

A method for assessing the value or efficacy of a service or product by measuring its usefulness and impact.

ROI

ROI, or Return on Investment, is a financial metric used to evaluate the efficiency or profitability of an investment, calculated by dividing the profit from an investment by the cost of the investment.

Net Utility

The overall value or satisfaction gained from consuming a product or service, after subtracting the costs associated with its consumption.