What Steps Should a Marketer Take to Protect a Brand

question 4

Essay

What steps should a marketer take to protect a brand name from use by others?

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Definitions:

Emotional Displays

The observable manifestations of emotions through facial expressions, body language, tone of voice, and other behaviors.

Psychopathy

A personality disorder indicated by persistent antisocial behavior, impaired empathy and remorse, and bold, disinhibited, egotistical traits.

Crime

Activities that involve violation of legal codes and are punishable by the state or other authority.

Aggression

Behaviors or actions intended to harm or intimidate others, driven by various factors including biological, psychological, or social influences.