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Scenario 9

question 22

Multiple Choice

Scenario 9.1 Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website. They know how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but also connect with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating through the electronic marketing of Disney.
Refer to Scenario 9.1. Through the Disney website, consumers can access in-depth information about Disney products, movies, theme parks, the corporation, and anything else related to Disney. This is an example of one of the characteristics that distinguish online media from traditional marketing, namely

Definitions:

Results-Based Performance Measures

Evaluation metrics used to assess the outcomes or results of an individual's or organization's actions, focusing on end goals rather than processes.

Economic Conditions

The state of the economy at a given time, involving factors like GDP growth rates, unemployment levels, and inflation rates.

Employee's Control

The degree to which workers can influence or direct their work environment and tasks.

360º Feedback

360º Feedback is a performance appraisal method whereby an employee receives anonymous feedback from various sources, including peers, subordinates, and supervisors, providing a comprehensive view of their work performance from different perspectives.