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Scenario 9.2 Use the following to answer the questions.
Regardless of their age, income, or gender, an increasing number of people are turning to the Internet to search for information, products, people, news, maps, entertainment, and whatever else you can think of. At the forefront of this massive search is Google; accompanying Google are social media sites such as Facebook, Twitter, and Pinterest. Google has developed methods for making information useful to all types of Internet users. Some users want to critique the information, some just want to read the information, and some want to be the information writers. Facebook, originally used as a social networking application, is now picked up by retailers, brands, celebrities, churches, political campaigns, and non-profit agencies. Twitter is a more real-time site and, as is Pinterest, a more personally-affiliated medium.
Refer to Scenario 9.2. Which of the media below would be best for the American Red Cross to use in developing relationships with blood donors, and in soliciting funds for storm-ravaged communities as a result of floods and fires?
Symbolic Interactionists
Symbolic interactionists focus on the study of how individuals interpret and give meaning to the world through their interactions with others, utilizing symbols and language.
Health Care System
An organized plan of health services designed to meet the health needs of target populations through various resources, institutions, and professionals.
Latent Functions
Unintended and often unrecognized consequences of social processes or structures.
Affordable Health Care
Health care services that are reasonably priced, allowing access for a wide range of people without financial strain.
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