To Use Co-Branding Effectively, Which One of the Following Is

question 370

Multiple Choice

To use co-branding effectively, which one of the following is probably least important?

• A) The brands involved should represent a complementary fit in a customer's mind.
• B) The brands that are teamed together should not lose their individual identities.
• C) The brands involved should be owned by two or more organizations.
• D) To avoid confusion on the part of customers, co-branding should be done in a way so that it is obvious which brand is the main brand or key brand.
• E) The co-branded product should be able to benefit from the distribution system of both brands involved.

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Definitions:

Zygomycete

Members of the Zygomycota, a phylum of fungi, known for their fast-growing molds, reproductive zygosporangia, and life cycles that include both sexual and asexual reproduction.

Basidiomycete

A class of fungi characterized by producing spores on basidia and includes mushrooms, puffballs, and rusts, playing roles in decomposition and nutrient cycling.

Glomeromycete

Glomeromycetes are a group of fungi that form symbiotic relationships with the roots of plants, assisting in nutrient exchange through structures known as arbuscules.

Chytridiomycete

A member of a phylum of fungi characterized by the production of flagellate cells at some stage in their life history. Also called chytrid.