Johnson & Johnson Learns About Consumer Needs by Understanding the Environment

question 8

Multiple Choice

Johnson & Johnson learns about consumer needs by understanding the environment in which a product is used and the different applications of the product. The company uses ____ as a research tool to gain this information.

• A) futurism
• B) social networking
• C) giveaways
• D) promotional events
• E) sponsorship

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Definitions:

Current Year

The period of time from January 1 to December 31 of the present calendar year.

Depreciation Expense

The distribution of a tangible asset's cost throughout its lifespan.

Operating Activities

Business activities related directly to the production and delivery of goods and services.

Net Income

The remaining earnings of a company following the deduction of all expenses and taxes from its total revenue.