____ Are Free Online Publicity That Helps the Company

question 26

Multiple Choice

____ are free online publicity that helps the company.

• A) Negative customer reviews
• B) Company websites
• C) Anti-company wikis
• D) Positive customer reviews
• E) Social technographics

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Definitions:

Surgency

A personality trait characterized by high levels of energy, assertiveness, and sociability; often associated with leadership qualities.

Social Identity Theory

A theory stating that individuals derive part of their identity and self-esteem from the social groups to which they belong.

Self-concept

An individual's collection of beliefs about their own attributes, abilities, and characteristics.

Ego

The aspect of self that directs one’s thoughts and actions.