Adobe Markets Software Such as Photoshop and Lightroom Through a Subscription

question 1

Multiple Choice

Adobe markets software such as Photoshop and Lightroom through a subscription service and maintains an extensive website where customers can post reviews, offer tips and suggestions, and ask technical questions. Adobe appreciates the opportunity to create a forum where users of the software can interact with each other, as well as the company. This example relates to the ______ characteristic of online media.

• A) connectivity
• B) control
• C) accessibility
• D) addressability

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Definitions:

Size Distribution

Refers to the variation in size among entities in a population, such as companies within an industry or incomes among individuals.

Market Power

The ability of a company or entity to influence the price or terms of products in the market to its advantage, often because of its size or market share.

Contestable Markets

Markets where entry and exit are costless or very low, making the market susceptible to potential competition.

Differentiates Oligopoly

A characteristic of oligopoly markets where few firms dominate and each firm tries to distinguish its product or service from those of competitors.