Consumers Who Act as ____ Are Becoming Increasingly Important to Online

question 76

Multiple Choice

Consumers who act as ____ are becoming increasingly important to online marketers as a conduit for addressing consumers directly.

• A) creators
• B) critics
• C) collectors
• D) joiners
• E) spectators

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Definitions:

Behavioral

Related to the actions or reactions of individuals or groups in response to internal or external stimuli, often studied in psychology and marketing.

Psychographic

Refers to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Demographic

Statistical data relating to the population and particular groups within it, often used in market research to identify and target specific market segments.

Market Segment

A group of individuals or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.