Compared to Creating and Developing a Brand from Scratch, a Firm

question 91

Multiple Choice

Compared to creating and developing a brand from scratch, a firm sometimes buys a brand from another company at a premium price because outright purchase is

• A) more challenging strategically.
• B) less time consuming.
• C) less risky.
• D) less expensive.
• E) less expensive and less risky.

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Definitions:

Genetic Sex

The biological classification of an organism as male or female, typically determined by the chromosomes it inherits.

Ultrasound Machine

A medical device that uses high-frequency sound waves to create images of the inside of the body, commonly used in prenatal care and diagnostics.

Chromosomes

Structures made of DNA, found in the cells of living organisms, that carry genetic information critical for growth, development, and functioning.

Dihydrotestosterone

A potent androgen hormone produced from testosterone, involved in the development of male characteristics and certain medical conditions.