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Control Refers to Customers' Ability to Regulate the Information They

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Control refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.


Definitions:

Dispersion

Refers to the degree of variation or spread of data points in a dataset.

Range

The difference between the highest and lowest values in a set of data, indicating the spread or dispersion of the data points.

Interquartile Range

A measure of statistical dispersion, representing the difference between the upper (75th percentile) and lower (25th percentile) quartiles in a dataset.

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