Scenario 10.2 Use the Following to Answer the Questions

question 128

Multiple Choice

Scenario 10.2
Use the following to answer the questions.
Megabus is a bus line operating in the Northeast and Midwestern United States, plus in Canada. It offers travelers a cheap alternative to driving and flying between large cities, keeping the fares extremely low yet offering the latest technology. Unlike the traditional Greyhound Lines, Megabus is an express service, and is equipped with Wi-Fi, video screens, headsets, and seat belts. Many buses also run on biodiesel fuel. Additionally, Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals. Patrons can book tickets at Megabus.com, where some fares begin at just $1. Routes are limited, and are offered out of cities such as Toronto, New York, Baltimore, Philadelphia, and Chicago. Recently, its competitor Greyhound, has launched two new bus lines, BoltBus and NeOn, with similar fares and high-tech amenities. A fare on NeOn bus from Buffalo, NY to New York City is $50.00 roundtrip, while the same fare through Greyhound's traditional bus line costs $92.00. The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way.
Refer to Scenario 10.2. What product(s) is Megabus marketing?

• A) Megabus is a service and therefore is not marketing a product.
• B) The ride between cities is a service product and is the only one Megabus is marketing.
• C) The ride between the cities, which is the core product, plus the supplemental features of Wi-Fi, video screens, and other technology.
• D) The ride between cities, which is a convenience product.
• E) The ride between cities, which is a shopping product.

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Definitions:

Longitudinal Study

A research design that involves repeated observations of the same variables (e.g., people) over short or long periods of time to assess changes or developments.

Brain Areas

Specific regions of the brain that are responsible for different functions, such as movement, perception, and cognition.

Emotion

A complex psychological state involving subjective experience, physiological response, and behavioral or expressive response.

Cognition

The process by which the mind comes to know and understand things through the faculties of reasoning, undergoing experiences, and sensory input.