To Make Intangible Products More Tangible or Real to the Consumer

question 185

Multiple Choice

To make intangible products more tangible or real to the consumer, marketers often

• A)use low prices on intangible goods.
• B)use symbols or cues to help symbolize product benefits.
• C)use external reference prices.
• D)use multiple channels of distribution.
• E)offer more support services with such products.

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Definitions:

Materials Standards

The established specifications regarding the quality and quantity of materials to be used in production.

Operations

Activities involved in the day-to-day functioning of a business or organization, aimed at producing goods or services.

Indirect Labor

Workers who assist in the production process but cannot be directly traced to specific units of product, such as maintenance staff or supervisors.

Variable Cost

Costs that vary directly with the level of production or sales, such as materials and labor.