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When Are Marketers Least Likely to Change a Product's Design

question 9

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When are marketers least likely to change a product's design, style, or other attributes?


Definitions:

Unique Outcome

In narrative therapy, it refers to instances or events that deviate from the dominant problem-saturated story of a client's life, highlighting moments of resilience or success.

Problem-saturated Story

Narratives that clients bring into therapy focusing solely on issues and difficulties, often obscuring potentials and strengths.

Drama

A genre of narrative fiction (or semi-fiction) intended to be more serious than humorous in tone.

Externalizing

A behavior in which an individual projects or expresses their internal problems, emotions, or issues through outward actions.

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