A Distinguishing Factor Between a Brand Name and a Brand

question 61

Multiple Choice

A distinguishing factor between a brand name and a brand mark is that a brand name

• A) creates customer loyalty.
• B) consists of words.
• C) identifies only one item in the product mix.
• D) is registered with the U.S. Patent and Trademark Office.
• E) implies an organization's name.

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Definitions:

Ethical Principles

The guiding concepts that inform moral judgment and conduct, determining what is right or wrong in various scenarios.

Psychological Research

The scientific study of the mind and behavior through controlled experiments, observation, and analysis.

Psychological Research

The scientific study of the mind and behavior, utilizing systematic methods and empirical evidence to answer questions about psychological functions and processes.

Empirical

Is anchored in, deals with, or can be proven by actual observation or lived experiences as opposed to theoretical ideologies or mere logical reasoning.