When a Customer Is Aware That a Brand Exists and Considers

question 155

Multiple Choice

When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand

• A)loyalty.
• B)insistence.
• C)preference.
• D)acknowledgement.
• E)recognition.

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Definitions:

Bitter-Tasting Substance

A type of chemical compound that activates taste receptors on the tongue responsible for sensing bitter flavors, often serving as a natural deterrent against consumption.

Exposure Therapy

A psychological treatment method that involves confronting fears directly to reduce the anxiety associated with them.

Systematic Desensitization

is a behavioral therapy technique used to reduce phobias and anxieties by gradually exposing the patient to the anxiety source or its context without the intention to cause any harm.

Cognitive-Behavioral Therapy

Cognitive-behavioral therapy is a form of psychological treatment that addresses maladaptive thinking patterns to improve emotional regulation and develop personal coping strategies.