The Buyer's Intent Can Determine Whether an Item Is Classified

question 22

True/False

The buyer's intent can determine whether an item is classified as a consumer or a business product.

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Definitions:

Penetration Pricing

A strategy where businesses set a low price for a new product or service to attract customers and gain market share quickly, intending to raise prices later.

Penetration Pricing

A marketing strategy where a company introduces a product at a low price to gain market share, then gradually increases the price.