Which of the Following Should Be the Least Important Concern

question 354

Multiple Choice

Which of the following should be the least important concern for marketers when selecting a brand name?

• A) Choosing a name that is easy to say and recall
• B) Positively suggesting the product's major benefits
• C) Designing a name that can be used in all different types of media
• D) Developing an advertising campaign to introduce the name
• E) Checking to see if the name is already trademarked by another company

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Definitions:

Opportunity Cost

The cost associated with not pursuing an alternative option when a decision is made, reflecting the trade-offs inherent in decision-making.

Summer School

Educational programs or classes offered during the summer vacation period to provide additional learning opportunities.

Full-Time

Employment status where individuals work a minimum number of hours defined by their employer or national regulations, usually around 40 hours per week.

Tuition

The fee charged for instruction or teaching, commonly associated with educational institutions.