"Is the Demand Strong Enough?" Is a Question That Marketers

question 166

Multiple Choice

"Is the demand strong enough?" is a question that marketers ask during the ____ phase of new-product development.

• A) screening
• B) concept testing
• C) business analysis
• D) product development
• E) test marketing

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Definitions:

Fight-or-Flight

A physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival, prompting either aggressive resistance or escape.

CNS

The central nervous system, consisting of the brain and spinal cord, responsible for processing and transmitting information throughout the body.

Calm

A state of peace and tranquility, with an absence of stress, agitation, or excitement.

Muscles

Tissues in the body capable of contraction, making movement possible and playing a critical role in bodily function and maintained posture.