Marvel Comics Allowed Various Organizations to Use Its Spiderman and Incredible

question 351

Multiple Choice

Marvel Comics allowed various organizations to use its Spiderman and Incredible Hulk characters to market a wide variety of toys and clothing items. Marvel Comics received a percentage of the gross revenues. This is

• A) brand licensing.
• B) character exploiting.
• C) co-branding.
• D) family branding.
• E) trademark leasing.

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Definitions:

Profit Before Income Tax

The earnings of a business before taking into account the deduction of income tax expenses, also known as pre-tax profit.

Percentage Increase

The ratio, often expressed as a percentage, by which a quantity grows over a specific period.

After-Tax Profit

The amount of net income left over after all taxes have been deducted from total revenue.

Sold Units

The total quantity of units of a product that have been sold during a specific period.