When Jeep Wrangler Produces the New Year's Model Vehicle, They

question 103

Multiple Choice

When Jeep Wrangler produces the new year's model vehicle, they discontinue production of last year's. However, when Apple brings out a new iPhone, they continue to produce the previous version for at least some period of time. Jeep Wrangler's new-product strategy is an example of a(an) _____ while Apple's is an example of a(an) ______.

• A)product modification; quality modification
• B)product modification; line extension
• C)quality modification; product modification
• D)functional modification; product modification
• E)line extension; product modification

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Definitions:

Cultural Influence

The impact that a society's values, beliefs, and practices have on individuals' behaviors, attitudes, and perspectives.

Nomadic Societies

Communities that move from place to place rather than settling permanently in one location, often for reasons such as climate, food sources, or cultural traditions.

Gender Schemas

Cognitive frameworks that influence how individuals perceive and interpret gendered behaviors and roles in society.

Norms

Socially accepted rules of behavior that guide individuals' actions in society.