The Major Drawback to Using Aesthetic Modifications Is

question 3

Multiple Choice

The major drawback to using aesthetic modifications is

• A) the cost of the modifications.
• B) that the value of the modification is determined subjectively.
• C) the need for redesign of the product.
• D) a possible decrease in market share.
• E) that there is no differentiation for the product in the market.

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Definitions:

Soda

A carbonated soft drink that is flavored and sweetened, often consumed as a beverage.

Levy

Imposition of a tax, fee, or fine by a government or regulatory authority.

Consumption

The act of using goods and services to satisfy needs or wants.

Price Elasticity

The measure of how much the quantity demanded of a good responds to a change in the price of that good.