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What Is Brand Loyalty? Explain the Three Degrees of Brand

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What is brand loyalty? Explain the three degrees of brand loyalty.


Definitions:

Return On Equity

A measure of a corporation's profitability, indicating how much profit a company generates with the money shareholders have invested.

Dividend Per Share

The amount of dividend that a company pays out over a year divided by the total number of its outstanding shares.

Earnings

The net amount of money a company earns during a specific period, often reported quarterly or annually, indicating its profitability.

Market-capitalization Rate

A valuation ratio determined by dividing the market capitalization of a company by its after-tax earnings, reflecting how much investors are willing to pay for a share of the company's earnings.

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