The Phase of New-Product Development in Which a Small Sample

question 100

Multiple Choice

The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called

• A) concept testing.
• B) customer response testing.
• C) idea analysis.
• D) test marketing.
• E) screening.

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Definitions:

Informational Reports

Documents or presentations designed to inform the audience about specific topics, facts, or research findings without providing analysis or recommendations.

Long Reports

Extensive and detailed documents, often used in professional or academic contexts, to cover a topic comprehensively.

Indirect Reports

Communication that relays information or statements not through direct quotations but by paraphrase or summary, often used to report speech.

Three-Step Writing Process

A methodology involving planning, writing, and completing a document or communication effort.