Scenario 11.2 Use the Following to Answer the Questions

question 204

Multiple Choice

Scenario 11.2
Use the following to answer the questions.
Jonathan Moore, president of Polar Manufacturing Company, has just reviewed the performance reports for the previous year and sees that there are some areas in which the company needs to improve. He specifically feels they could do a better job in managing Polar's product mix. Jonathan calls a meeting of all the managers responsible for each of the product lines that Polar currently manufactures. The group decides that they need to eliminate the complete industrial product line of ice chests, and plan to do so by letting the product decline without any changes in the marketing strategy or product. The group also decides to delete Polar's line of personal thermal underwear, however this product is to be discontinued within the week due to its unprofitability. While discussing these strategies, the group has also uncovered several customer groups for which new products could be developed. The managers decide to assemble a group of people from all functional areas of the company and give them the responsibility for all aspects of the new-product development.
Refer to Scenario 11.2. Because some products are not doing well, Jonathan Moore thinks that the company should set up a procedure to evaluate each product so that management will know when and how a product should be discontinued. He is suggesting a

• A) product-drop decision.
• B) discontinuance procedure.
• C) performance review.
• D) closing system.
• E) systematic review.

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Definitions:

Bureaucracy

A system of government or management involving multiple layers of administration, strict policies, and rules.

Unity of Direction Principle

A leadership principle suggesting that team members should work towards the same objectives in a coordinated and cohesive manner.

Bureaucracy

An organizational system characterized by structured procedures and formal rules, typically involving a hierarchy of authority.

Modern Science

A systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe.