The Heterogeneity Characteristic of Services Provides Marketers with Tremendous Opportunity

question 191

Multiple Choice

The heterogeneity characteristic of services provides marketers with tremendous opportunity to

• A) customize their services to meet unique individual needs.
• B) hold down the cost of providing services to customers.
• C) create standardized packages that will appeal to many customers.
• D) offer the same service as all of their competitors.
• E) develop relationship marketing with their customers.

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Definitions:

Control

The power to influence or direct people's behavior or the course of events.

Responsibility

The obligation to carry out duties or tasks effectively and to be accountable for the outcomes of one’s actions.

Absenteeism

The habit or tendency of an employee to be absent from work more frequently than what is deemed acceptable, affecting productivity and morale.

Stress-related

Pertaining to, caused by, or significantly influenced by stress, which can impact both physical and mental health.