When Old Spice Came Out with the "Smell Like a Man

question 125

Multiple Choice

When Old Spice came out with the "Smell like a Man" advertising campaign, the goal was to _____ the brand from one that appealed to older men to a new, younger target market.

• A) transfer
• B) reposition
• C) adapt
• D) update
• E) revitalize

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Definitions:

Equilibrium Price

The trading value at which the supply of goods meets the consumers' demand for these goods.

Total Surplus

The sum of consumer and producer surplus, measuring the total net benefit to society from trading a good or service.

Supply

The total amount of a specific good or service that is available to consumers, typically influenced by the price level, production costs, and other factors.

Total Surplus

The sum of consumer surplus and producer surplus in a market, representing the total benefits to society from the production and consumption of goods and services.