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If Pacific Power and Light increased its rates by 10 percent and experienced a 2 percent reduction in the demand for power, the demand would be
Markowitz Efficient Frontier
A graphical representation of the most efficient portfolios that provide the best possible return for a given level of risk.
Standard Deviation of Returns
A measure of the volatility of the returns on an investment, indicating the typical deviation from the average return.
Specific Risk
Specific risk is a type of risk that affects a very small number of assets, also known as unsystematic risk, and is associated with factors unique to a particular company or industry.
Beta
A metric that measures the volatility of an investment relative to the overall market, indicating its level of risk.
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