The Management at Allied Electronics Is Having Difficulty in Raising

question 216

Multiple Choice

The management at Allied Electronics is having difficulty in raising the introductory price on system components to cover the increased costs of producing the sensing devices for home security systems. Apparently, Allied used a(n) ____ strategy in pricing these components.

• A) odd-number
• B) skimming
• C) lining
• D) penetration
• E) psychological

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Definitions:

Exchange Theory

An analytical framework positing that social behavior is the result of negotiations between parties in an attempt to receive benefits at the lowest possible cost.

Social Interaction

The way people relate to one another and influence each other's behavior within a social context.

Attention

The mental focus or concentration directed towards a specific object, task, or activity.

Impression Management

The process by which individuals attempt to control the perceptions of other people about themselves, usually by adapting their behavior or appearance.