Netflix Sells Its Movie Services Using Its Website While Red

question 155

Multiple Choice

Netflix sells its movie services using its website while Red Box sells its movie services using vending machines. From a customer's point of view, Netflix is using ____ and Red Box is using ___.

• A)a direct marketing channel; a slightly shorter channel.
• B)a direct-marketing channel; an agent.
• C)an Internet wholesalers; a retailers.
• D)an Internet wholesaler; a slightly longer channel.
• E)a direct-marketing channel; a type of retailer.

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Definitions:

Amniocentesis

The process of identifying genetic defects by examining a small sample of fetal cells drawn by a needle inserted into the amniotic fluid surrounding the unborn fetus.

Chorionic Villus Sampling

Chorionic villus sampling is a prenatal test that involves taking a sample of cells from the placenta to test for chromosomal abnormalities and certain genetic problems.

Karyotype

A complete picture of an individual's chromosomes, arranged in pairs and ordered by size, used to identify chromosomal abnormalities.

Neuroticism

A personality trait characterized by a tendency towards anxiety, depression, and other negative emotions.