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Rob Stevens Is the Head of a Company That Produces

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Rob Stevens is the head of a company that produces computer software for production scheduling. The firm is small and presently does not generate enough volume to justify hiring a sales force. The firm is probably using ____ to maintain contact with the firms using its products.


Definitions:

Microblogs

A form of blogging where users publish short text updates, often limited in character count, to share news, thoughts, or updates.

Corporate Voice

The unique, consistent expression of a company’s brand identity and values through its communication efforts.

User Authentication

The process of verifying the identity of a user attempting to access a system or application.

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